Full service outsourced digital marketing strategy, SEO, web development, and ongoing support for a nationwide healthcare provider
Key results (first 12-18 months)
- +200% increase in daily website visits from organic search
- +220% increasing in ranking keywords
- +2500% increase in quality, inbound backlinks
- 20x increase in website appointment requests
- Implemented conversion tracking to effectively measure 100% of conversion events for accurate stakeholder reporting.
Since partnership, this healthcare provider has gone from experiencing inconsistent digital performance to sustained month to month growth backed by a comprehensive future strategy, using us as a fully integrated part of their digital marketing team
Partnership overview
A nationwide private healthcare provider who operated four (now five) regional brands, each with their own website. Their internal marketing team required strategic capacity, access to a wider range of skills and expertise, and direct support with:
- SEO strategy and execution
- Website management, maintenance, and improvements
- Ongoing digital support
- Conversion tracking
- Long term multi-site, sustainable growth
Challenges
Unrestricted access to digital estate – previous supplier had withheld logins and become uncooperative.
Fragmented website strategy – each brand’s individual websites used different standards and functionality, with no unified strategy.
Lack of strategic guidance – no clear competitive insights or performance targets.
No CRO or conversion tracking – no conversion data for appointment forms or call events.
Our approach
We recovered control of all digital assets and consolidated access control architecture. We became part of the team, establishing shared communication methods, bi-monthly strategic meetings, and the sharing of operational tasks to execute an agreed strategy. We established a programme of routine marketing intelligence gathering through 6-monthly competitor audits, alongside ah-hoc audits where required for regional or service specific variations.
Solutions
Website redevelopment – rebuilt websites with SEO-first foundations with primary keywords properly embedded in site architecture.
UX consistency – patients know where they are and how to get where they want with ease.
CRO – clear and simplified paths to conversion with tracking.
Updates – content refresh with ongoing maintenance and updates.
Ongoing, long-term SEO – on-site, off-site and technical SEO.
Service expansion – additional support for social media posting, Google Ads management and design, build and maintenance of two new websites to support expansion into Ireland and USA.
Measurable outcomes
- Significant improvements in both SEO and CRO across all sites, both on-site and off-site in terms of citations, directory listings and offsite posting.
- Between October 2023 and October 2025:
- Increasing in ranking keywords from 2,400 in 4,975.
- Increase in quality and volume of backlinks, from 179 to 4,740.
- Increase in number of impressions from Search, from an average of 100,000 in October 2023 to 315,000.
- Increase in number of website visits from Search, from 500 to 2,400.
- Achieved initial target to increase number of website appointment requests within 6 months to 50 per month, a target that now sits at 300 per month, with real running average consistently exceeding this target at around 340 requests per month.
Ready to strengthen your digital marketing with our outsourced skills?
Whether you need a full digital marketing partner, or just hands on assistance with a particular area of your strategy, we offer flexible models that provide you with access to our expertise, our knowledge and our skills. We are here to help support businesses with in-house marketing teams who need more – more time, more skills, more experience, and more results.
Send our team a message and we will arrange an appointment to talk to you and find out how we can add an outsourced digital marketing team that works with you to elevate your business, without the complications, risks, or cost of additional headcount.
