Meet the people behind Outsource Digital - a team that brings together decades of experience and professional recognition to enhance the capabilities of your own team.
More than just a digital marketing agency
Our people are our greatest strength.
We are a team that brings together decades of experience across marketing, web development, sales, operations, and project management. With advanced qualifications and industry recognition, we combine practical expertise with academic insight to give our clients confidence that every marketing campaign or strategy we are involved with is handled by professionals at the top of their field.
Our goal is to provide outsourced digital marketing services that complement your in-house team – enhancing your resources with expertise, skill and results – all without the overhead of hiring more staff. Don’t let limited resources hold back your digital marketing team, talk to a member of our team to see how we can help.
Gemma
With a background in operations and marketing, Gemma is a Director and is also a Higher Education lecturer, in the final year of her own Doctorate. Her qualifications reflect both her academic depth and industry recognition: BSc(Hons), MSc, MA, ACIM, and Chartered Marketer status (CMktr).
Gemma
Director & Chartered Marketer
As a Director at Outsource Digital, Gemma brings a rare blend of executive management experience, specialist digital marketing credentials, and a strong background in education and strategic development.
Gemma’s career history provides the strategic oversight essential for steering a client-focused agency, ensuring both exceptional service delivery and sustainable business growth.
Management & Leadership Expertise
Gemma possesses significant experience in leading and streamlining complex operations, ensuring high performance across diverse teams:
- Executive Leadership: Previously served as an Office Manager for a large organisation, where she successfully managed an internal team of 40 staff and directed an external field team of 100 plus insurance investigators.
- Operational Efficiency: Responsible for overseeing daily operations and implementing streamlined processes that consistently improved workflow and team productivity. This focus on efficiency is now applied directly to Outsource Digital’s client project management.
- Business Growth: As the owner and SEO Specialist of Outsource Digital, Gemma has grown the business by an average of 20% year-on-year through a focus on quality service and client referrals.
Key Qualifications & Specialist Skills
Gemma’s formal qualifications demonstrate a commitment to strategic analysis, specialised digital knowledge, and robust project execution:
| Qualification Category | Credentials & Certifications | Management & Strategy Skills |
| Chartered Marketing | Chartered Marketer Status (ACIM) (Since 2021) | Strategic Analysis & Market Opportunity Identification |
| Digital Expertise | CIM Level 6 Diploma in Digital Marketing Strategy (2019) | Expertise in SEO & Digital Marketing Strategy |
| Management & Business | BSc (Hons) Management and Marketing (UMIST), MA Management, MSc Psychology | Leadership, Customer Insights, Operational Oversight, and Team Mentoring |
| Project Management | APM PMQ (Project Management Qualification) | Ability to manage complex projects and deliver on schedule |
| Strategic Research | Currently completing an EdD (Doctorate in Education) | Advanced analytical and problem-solving skills applied to business challenges |
Commitment to Education & Client Mentorship
Gemma’s parallel career as a Higher Education Tutor provides a valuable layer of analytical rigour and mentorship to the agency’s operations:
- She possesses an MA in Educational Management and extensive experience teaching on Management degree modules.
- This background ensures all client relationships are built on clear communication, strategic analysis, and a commitment to helping business owners understand why and how their digital strategy is working.
This unique combination of academic discipline, proven operational leadership, and specific marketing credentials positions Gemma to lead Outsource Digital with confidence and expertise.
Email Gemma
James
A web developer with 15 years’ experience, James is a CIM and Google qualified Paid Search Specialist. His expertise covers website builds, website development, and PPC, bringing technical precision and campaign insight.
James
Web development lead & Chartered Marketer
James brings nearly 15 years of hands-on digital marketing experience, blending deep technical knowledge with an ability to simplify and solve complex challenges. Beginning his career in website development in 2012 before expanding into paid search, James has built a reputation as a quietly competent generalist with specialist-level expertise across web development, WordPress engineering, and Google Ads performance.
Working predominantly behind the scenes, James plays a critical role in ensuring our technical output, website performance, and paid search strategies operate to the highest standard. His measured, analytical approach provides the stability and problem-solving capability we rely on for high-quality delivery and dependable results.
Technical & digital marketing expertise
James began his digital career building websites and continues to lead on Outsource Digital’s WordPress development projects. His expertise includes:
- Custom WordPress builds and complex multi-page websites
- WooCommerce development and e-commerce optimisation
- Writing custom CSS and solving front-end design challenges
- Managing site hosting, migrations, and security considerations
His ability to understand how every layer of a website functions, from design to hosting architecture, makes him the our go-to technical specialist.
Expanding from development into Google Ads, James has delivered high-performing paid search campaigns for clients across multiple sectors. His work includes:
- Full Google Ads account builds, audits, restructuring, and optimisation
- Data-driven approach to campaign performance and ROI
- Integrating PPC strategy with SEO, content, and website performance
- Ensuring that tracking, goals, and analytics are correctly implemented
James is Google certified and continues to develop his marketing knowledge through ongoing professional training, including continuous study with the Chartered Institute of Marketing.
Leadership
Within Outsource Digital, James’s contribution focuses on:
- Setting and refining our technical standards
- Overseeing hosting platforms and digital infrastructure
- Acting as the lead troubleshooter and technical consultant
- Directing PPC strategy and supporting wider advertising teams
- Ensuring projects are delivered with technical accuracy and long-term stability
His depth of knowledge makes him a calm, reliable presence, particularly on complex builds, high-stakes launches, and technical problem-solving scenarios.
Professional development & accreditation
James holds professional marketing status through the Chartered Institute of Marketing and continues to develop his expertise through ongoing CIM study. This commitment to continuous learning aligns with our ethos of staying ahead of industry developments while maintaining practical, effective standards of delivery.
In his spare time
Outside of work, James enjoys cooking and experimenting with new recipes, as well as spending quality time on family days out with his two children, often letting their interests decide on the adventure.
Scott
With over 30 years in sales and marketing, including 12 years in digital marketing, Scott combines commercial acumen with strategic depth. His MBA and memberships with CMI and CIM (MCMI, MCIM, CMgr) highlight his leadership and professional credibility.
Scott
Head of Operations & Chartered Manager
Scott brings over 25 years of executive leadership, strategic sales management, and deep operational expertise to the Outsource Digital team. As the principal client-facing Director, Scott ensures that every client strategy aligns perfectly with their commercial goals, driven by his background in high-growth, results-focused industries.
His exceptional communication skills, combined with his MBA and Chartered status, make him the driving force behind the agency’s account management and operational excellence.
Client Focus & Strategic Networking
Scott is the main networker for Outsource Digital and the key point of contact for clients, leveraging decades of experience building trust and long-term business relationships:
- Client Relationship Management: Scott heads up Account Management, ensuring high satisfaction and retention by clearly communicating strategy and delivering measurable ROI.
- Networking & Presentations: Highly skilled at trade shows and professional presentations, Scott is adept at representing the company and securing high-value partnerships.
- Commercial Acumen: His early career began during the high-octane mobile phone boom of the 1990s, giving him firsthand knowledge of rapid commercial growth and competitive market strategy.
Executive Leadership & Operations
Scott’s history is defined by successfully managing and scaling large, high-performing teams across demanding sectors:
- Operational Leadership: As the Head of Operations at Outsource Digital, Scott ensures all client work, from project initiation to delivery, is executed efficiently and profitably.
- Large Team Management: He has extensive experience running large, results-driven sales teams in both the highly competitive mobile phone industry and the large-scale logistics of the building materials industry.
- Digital Business Experience: Scott has been actively running and directing digital marketing businesses since 2009, giving him a comprehensive, practical understanding of the industry landscape.
Key Qualifications & Professional Authority
Scott holds leading professional and academic credentials that underpin his strategic approach to digital marketing:
| Qualification Category | Credentials & Certifications | Strategic and Professional Focus |
| Executive Leadership | Master of Business Administration (MBA), ULAN | Strategic decision-making, financial planning, and operational strategy. |
| Management Status | Chartered Manager (CMgr) with the CMI | Demonstrates competence and commitment to professional management standards. |
| Marketing Expertise | MCIM Status (Member of the Chartered Institute of Marketing) | High-level understanding of marketing strategy and industry best practices. |
| Foundational Education | BA (Hons) Business Management and Senior Leadership Post Grad Diploma | Strong foundation in business principles and advanced leadership theory. |
In His Spare Time: When not connecting with clients or managing operations, Scott can be found on the fairway, pursuing his passion for golf.
Tom
With 20 years of IT project management experience and a BA(Hons) plus DMDA qualification, Tom specialises in optimised web design and development. He also brings proven skills in managing complex digital projects from start to finish.
Tom
Web Design, SEO and Special Projects
Tom combines a strong technical background, a first-class digital marketing education, and two decades of IT and project management experience to support the Outsource Digital team. With a career rooted in problem-solving, systems knowledge, and detail-driven execution, Tom plays a key role in delivering high-quality websites, SEO improvements, and bespoke digital solutions.
Before moving into digital marketing, Tom spent over 20 years in IT roles across systems administration, software rollouts, network infrastructure and first-line support for a multi-company group in the insurance and financial services sector. This experience instilled a highly practical understanding of how digital systems work behind the scenes, a foundation that now informs his technical approach to web development, functionality integrations, and troubleshooting.
At Outsource Digital, Tom leads on complex website projects, particularly those requiring custom features, integrations, or tailored technical solutions. His background in graphic design and professional photography also strengthens our creative output, supporting clients with original imagery that enhances brand identity and boosts brand performance.
Technical Expertise
Tom’s work blends technical capability with structured project delivery, ensuring complex tasks are completed efficiently and to a high standard.
Website development & UX: Designs and manages bespoke website builds with a focus on usability, performance, and long-term maintainability.
Technical SEO: Applies structured, methodical SEO improvements, from on-page optimisation to technical refinements that support search visibility through both traditional and emerging channels, particularly AI models and voice search agents.
Project management: Uses his extensive systems administration and IT project background to lead larger builds, coordinate specialist tasks, and plan phased development.
Problem-solving & innovation: Known internally for identifying practical pathways to achieve client goals, even when requirements are unclear or involve unusual functionality needs.
Key qualifications & skills
Tom’s academic and vocational background reflect a balance of technical skill, creative ability, and formal digital marketing expertise:
| Qualification Category | Credentials & Certifications | Strategic and Professional Focus |
| Digital Marketing | BA (Hons) Digital Marketing – First Class | Marketing strategy, content and optimisation |
| Apprenticeship Accreditation | Digital Marketer Level 6 Apprenticeship – Distinction | Application of marketing practice and technical principles |
| Design & Creative | BTEC in Design & Multimedia | Core visual design, creative and UX awareness |
| Ongoing Development | Senior Leader Apprenticeship (Masters level) – In progress | Strategic thinking, organisational leadership, analytical skills |
Working style & client collaboration
Tom takes a collaborative, down-to-earth approach with clients, ensuring technical decisions are explained clearly and aligned with real-world goals. He is known for:
- Reliability and strong attention to detail
- Clear, practical communication
- Translating technical challenges into actionable solutions
- A balanced, thoughtful approach to emerging technologies without hype or over-promising
- Supporting clients through every stage of a project, from planning to delivery
Outside of work: When not working on client projects, Tom can usually be found outdoors, hiking, camping, and photographing the landscapes of the Lake District.
Why work with our team?
When you outsource to Outsource Digital, you’re not just hiring one person – you’re gaining the combined skills of a highly experienced and multi-qualified team.
Ready to strengthen your digital marketing with our outsourced skills?
Whether you need a full digital marketing partner, or just hands on assistance with a particular area of your strategy, we offer flexible models that provide you with access to our expertise, our knowledge and our skills. We are here to help support businesses with in-house marketing teams who need more – more time, more skills, more experience, and more results.
Send our team a message and we will arrange an appointment to talk to you and find out how we can add an outsourced digital marketing team that works with you to elevate your business, without the complications, risks, or cost of additional headcount.
