Outsourced digital marketing strategy and SEO for a country and workwear clothing supplier in the UK
Key results (first 3 months)
- 212% sales growth within just 90 days
Since partnership, order volumes have increased from an average of 8 online sales per month, to 25 online sales per month in just 3 months. The results validated our strategy that prioritises long-term organic authority and cost-effective growth over an immediate, high-cost paid advertising campaign.
Partnership overview
The client is a UK-based e-commerce start-up selling high-quality, durable country clothing and workwear, serving as the official UK stockist for the Australian brand RB Sellars. Their mission is to provide hardworking garments designed for real outdoor life, farming, and country pursuits. As a new player, they needed to transition from inconsistent initial organic sales to a structured, scalable, and budget-conscious growth trajectory build around a realistic strategy.
Challenges
As a new e-commerce start-up we faced specific growth obstacles in a highly competitive online market:
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Low initial order volume – only averaging 8 orders per month at the time of engagement.
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Need for sustainable growth – the client needed a strategy that could deliver immediate growth while being sustainable and cost-effective on a start-up budget.
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High paid advertising cost – initial investment in high-cost paid advertising (like Google Ads) was deemed inefficient given the competitive nature of the clothing e-commerce sector.
Our approach
We created a comprehensive digital marketing roadmap, starting with a detailed competitor audit to identify market white space and achievable opportunities. The resulting strategy focused on a clear, efficient division of efforts: we handled the technical and strategic side of SEO, while the owners maintained social media for authentic, community engagement. The recommendation was to strategically delay investment in Google Ads until an organic funnel was firmly established.
Solutions
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Competitor audit & strategy – a foundational competitor audit and digital marketing strategy were delivered to guide the specific SEO implementation.
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Long-tail keyword targeting – the execution focused on optimising site structure, product pages, and content to rank for specific long-tail keywords related to “durable workwear,” “country shirts,” and “farm apparel”.
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Organic authority building – this approach was chosen to build long-term, organic authority, capture high-intent traffic, and reduce reliance on expensive paid channels.
Measurable outcomes
- Average monthly sales increase from 8 per month to 25 sales per month within 90 days (212% increase).
This increase in order volume demonstrated that a foundational SEO approach could effectively drive sales for a niche e-commerce start-up without needing costly paid advertising in the initial growth phase. The business is now on a stronger financial footing, enabling them to consider scaling up their marketing efforts further.
Ready to strengthen your digital marketing with our outsourced skills?
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Send our team a message and we will arrange an appointment to talk to you and find out how we can add an outsourced digital marketing team that works with you to elevate your business, without the complications, risks, or cost of additional headcount.
