Director & Chartered Marketer

As a Director at Outsource Digital, Gemma brings a rare blend of executive management experience, specialist digital marketing credentials, and a strong background in education and strategic development.

Gemma’s career history provides the strategic oversight essential for steering a client-focused agency, ensuring both exceptional service delivery and sustainable business growth.

Management & Leadership Expertise

Gemma possesses significant experience in leading and streamlining complex operations, ensuring high performance across diverse teams:

• Executive Leadership: Previously served as an Office Manager for a large organisation, where she successfully managed an internal team of 40 staff and directed an external field team of 100 plus insurance investigators.
• Operational Efficiency: Responsible for overseeing daily operations and implementing streamlined processes that consistently improved workflow and team productivity. This focus on efficiency is now applied directly to Outsource Digital’s client project management.
• Business Growth: As the owner and SEO Specialist of Outsource Digital, Gemma has grown the business by an average of 20% year-on-year through a focus on quality service and client referrals.

Key Qualifications & Specialist Skills

Gemma’s formal qualifications demonstrate a commitment to strategic analysis, specialised digital knowledge, and robust project execution:

Qualification Category	Credentials & Certifications	Management & Strategy Skills
Chartered Marketing	Chartered Marketer Status (ACIM) (Since 2021)	Strategic Analysis & Market Opportunity Identification
Digital Expertise	CIM Level 6 Diploma in Digital Marketing Strategy (2019)	Expertise in SEO & Digital Marketing Strategy
Management & Business	BSc (Hons) Management and Marketing (UMIST), MA Management, MSc Psychology	Leadership, Customer Insights, Operational Oversight, and Team Mentoring
Project Management	APM PMQ (Project Management Qualification)	Ability to manage complex projects and deliver on schedule
Strategic Research	Currently completing an EdD (Doctorate in Education)	Advanced analytical and problem-solving skills applied to business challenges

 

Commitment to Education & Client Mentorship

Gemma’s parallel career as a Higher Education Tutor provides a valuable layer of analytical rigour and mentorship to the agency’s operations:

• She possesses an MA in Educational Management and extensive experience teaching on Management degree modules.
• This background ensures all client relationships are built on clear communication, strategic analysis, and a commitment to helping business owners understand why and how their digital strategy is working.

This unique combination of academic discipline, proven operational leadership, and specific marketing credentials positions Gemma to lead Outsource Digital with confidence and expertise.