Web Design, SEO and Special Projects

Tom combines a strong technical background, a first-class digital marketing education, and two decades of IT and project management experience to support the Outsource Digital team. With a career rooted in problem-solving, systems knowledge, and detail-driven execution, Tom plays a key role in delivering high-quality websites, SEO improvements, and bespoke digital solutions.

Before moving into digital marketing, Tom spent over 20 years in IT roles across systems administration, software rollouts, network infrastructure and first-line support for a multi-company group in the insurance and financial services sector. This experience instilled a highly practical understanding of how digital systems work behind the scenes, a foundation that now informs his technical approach to web development, functionality integrations, and troubleshooting.

At Outsource Digital, Tom leads on complex website projects, particularly those requiring custom features, integrations, or tailored technical solutions. His background in graphic design and professional photography also strengthens our creative output, supporting clients with original imagery that enhances brand identity and boosts brand performance.

Technical Expertise

Tom’s work blends technical capability with structured project delivery, ensuring complex tasks are completed efficiently and to a high standard.

Website development & UX: Designs and manages bespoke website builds with a focus on usability, performance, and long-term maintainability.

Technical SEO: Applies structured, methodical SEO improvements, from on-page optimisation to technical refinements that support search visibility through both traditional and emerging channels, particularly AI models and voice search agents.

Project management: Uses his extensive systems administration and IT project background to lead larger builds, coordinate specialist tasks, and plan phased development.

Problem-solving & innovation: Known internally for identifying practical pathways to achieve client goals, even when requirements are unclear or involve unusual functionality needs.

Key qualifications & skills

Tom’s academic and vocational background reflect a balance of technical skill, creative ability, and formal digital marketing expertise:

Qualification Category	Credentials & Certifications	Strategic and Professional Focus
Digital Marketing	BA (Hons) Digital Marketing – First Class	Marketing strategy, content and optimisation
Apprenticeship Accreditation	Digital Marketer Level 6 Apprenticeship – Distinction	Application of marketing practice and technical principles
Design & Creative	BTEC in Design & Multimedia	Core visual design, creative and UX awareness
Ongoing Development	Senior Leader Apprenticeship (Masters level) – In progress	Strategic thinking, organisational leadership, analytical skills

Working style & client collaboration

Tom takes a collaborative, down-to-earth approach with clients, ensuring technical decisions are explained clearly and aligned with real-world goals. He is known for:

• Reliability and strong attention to detail
• Clear, practical communication
• Translating technical challenges into actionable solutions
• A balanced, thoughtful approach to emerging technologies without hype or over-promising
• Supporting clients through every stage of a project, from planning to delivery

Outside of work: When not working on client projects, Tom can usually be found outdoors, hiking, camping, and photographing the landscapes of the Lake District.