Marketing strategy is exactly what it says on the tin in many respects. It is taking a strategic approach to marketing activity. It sounds obvious when you think about it. You wouldn’t randomly recruit a new starter with no thought or reason behind it and you wouldn’t randomly buy a new set of laptops just because the idea popped into your head one Tuesday morning. Well, I hope you wouldn’t anyway! But unfortunately, this is quite often how marketing happens. A random post on social media then no more for weeks. A random set of flyers printed with crucial information missing or no real message at all which then site gathering dust on a desk in the corner. Promotional brochures ordered with half the services or products missing and no networking events booked to attend anyway. A website thrown together by a friend of a friend with no clear messaging and no thought given to who it is targeting or how on earth anyone will find it.
Too often marketing is viewed as a poor investment or a nice to have. We’re here to sort this out and t prove to you that by creating a marketing strategy, your marketing efforts can have purpose and get results.
A strategic and ongoing digital marketing process
The strategic marketing process we follow at Outsource Digital is based on SOSTAC® Planning by PR Smith. Everything we do begins with a thorough assessment of your industry, competitors and your business. We set clear objectives with you that align with your overall company’s vision then we create a strategy to deliver this including detailed digital marketing tactics, actions and measurable so that we can see what works and what doesn’t. By following this process and continually scanning the horizon and adjusting efforts, we can ensure that you get the best return on your investment. With our approach, all the digital marketing output is consistent with offline marketing and is designed to target specific customers with a relevant message. We track, tweak, review and report on everything so you know exactly where your budget is going.
Ready to outsource?
If you’re ready to find out more about outsourcing your digital marketing, get in touch with me directly.
About the author
With a background in operations and marketing, Gemma is one of our Directors, and she is also a Higher Education lecturer in the final year of her own Doctorate. Her qualifications reflect both her academic depth and industry recognition: BSc(Hons), MSc, MA, ACIM, and Chartered Marketer status (CMktr).
